{"id":11237,"date":"2025-08-15T00:04:50","date_gmt":"2025-08-15T06:04:50","guid":{"rendered":"https:\/\/citystuff.com\/dallas\/2025\/08\/15\/viral-southlake-megamansion-is-heading-for-auction\/"},"modified":"2025-08-15T00:04:50","modified_gmt":"2025-08-15T06:04:50","slug":"viral-southlake-megamansion-is-heading-for-auction","status":"publish","type":"post","link":"https:\/\/citystuff.com\/dallas\/2025\/08\/15\/viral-southlake-megamansion-is-heading-for-auction\/","title":{"rendered":"Viral Southlake megamansion is heading for auction"},"content":{"rendered":"<h2>Introduction to the Auction<\/h2>\n<p>A viral Southlake estate priced at nearly $23 million is headed to the auction block. Concierge Auctions will handle the process, and bidding on the more than 31,000-square-foot home at 1469 Sunshine Lane will open on Sept. 4 at conciergeauctions.com. Bidding concludes Sept. 18 at The Upper House in Hong Kong as part of the Hong Kong Global Sales lineup. Starting bids for the home are expected to range up to $15 million. It was originally listed in August 2024 with an asking price of $27.5 million.<\/p>\n<h2>Home Features<\/h2>\n<p>Built in 2016, the home sits on nearly 4 gated acres near Grapevine Lake. It has eight bedrooms, eight full bathrooms and three partial baths. Listing agent Michael Hershenberg told The Dallas Morning News last year that the property is like \u201chaving your own resort.\u201d The home is a rare find, offering a unique combination of luxury and livability. <\/p>\n<h2>Get the Latest Real Estate News<\/h2>\n<p>Get the latest real estate news you need to know. This home is a must-see for anyone looking for a luxurious and unique property. <\/p>\n<h2>A Once-in-a-Lifetime Opportunity<\/h2>\n<p>\u201cThis is truly a once-in-a-lifetime opportunity to own something extraordinary,\u201d Hannah Serwatka, vice president of business development at Sotheby\u2019s Concierge Auctions, said in a statement. \u201cProperties like this simply don\u2019t come to market often. Our global network of collectors and luxury buyers have been waiting for exactly this type of rare find, and I\u2019m excited to connect this incredible estate with someone who will treasure it as much as the current owners have.\u201d<\/p>\n<h2>The Home&#8217;s Biggest Draw<\/h2>\n<p>The home\u2019s biggest draw might be a state-of-the-art studio. It was built in 2024 as part of a complete remodel, and the soundproof music room was designed for Dolby Atmos 3D audio. Hershenberg previously told The News it\u2019s almost one of a kind. \u201cThe (people who designed the studio) said it\u2019s only one of a few studios in the country like this,\u201d said Hershenberg, the founder and CEO of Southlake-based agency the Hershenberg Group. \u201c(This), the one at Apple and there\u2019s another at Capitol Records and Netflix. \u2026You can hear things that you couldn\u2019t have heard before.\u201d<\/p>\n<h2>See the $23M Southlake Home<\/h2>\n<p>See $23M Southlake home with studio and waterslide<\/p>\n<p>View Gallery<\/p>\n<h2>The Upstairs Studio<\/h2>\n<p>The upstairs studio digitally connects to a performing stage in the basement, and the music room has even more possibilities, he said. \u201cIt (could) be a viewing room to go and mix and master a film that\u2019s getting ready to hit the big screen,\u201d Hershenberg said. \u201cWe are designing a drop-down screen that would kind of allow it to be both a convertible music production studio and a private viewing area.\u201d<\/p>\n<h2>The Current Owner<\/h2>\n<p>The audio upgrades make sense. Music producer and engineer Dirk Ulrich is the current owner. He and his wife purchased the home in May 2023, according to Tarrant County deed records. Ulrich, a producer and mix\/mastering engineer, founded BrainWorx and Plugin Alliance.<\/p>\n<h2>Other Features<\/h2>\n<p>Other features include a full downstairs gym, bowling alley, indoor jump house and an open bar. The backyard pool looks like one structure at first glance, but it is divided into two \u2014 a main pool and a deep diving pool. The nearly 30-foot-deep diving pool features a waterslide and a diving board. The home also has three chef\u2019s kitchens, including one just off the pool. The wine room can hold 2,100 bottles. There\u2019s a roughly 2,000-square-foot guest house with its own private entrance and parking, too. The backyard is made of turf used during Super Bowl LI at NRG Stadium in Houston.<\/p>\n<h2>The Upcoming Auction<\/h2>\n<p>Hershenberg said the upcoming auction takes the process to \u201ca different level\u201d and allows the seller to reach international buyers. \u201cIt\u2019s rare to find a home that\u2019s both incredibly luxurious and genuinely livable, but this place manages to be both,\u201d Hershenberg said.<\/p>\n<h2>Conclusion<\/h2>\n<p>In conclusion, the Southlake estate is a unique and luxurious property that offers a range of features and amenities. From its state-of-the-art studio to its private guest house, this property is a rare find. The upcoming auction provides an opportunity for buyers to own a piece of luxury real estate. Whether you&#8217;re a music producer, a film enthusiast, or simply someone who appreciates the finer things in life, this property is sure to impress.<\/p>\n<h2>FAQs<\/h2>\n<p>Q: What is the starting bid for the home?<br \/>\nA: The starting bids for the home are expected to range up to $15 million.<br \/>\nQ: How many bedrooms and bathrooms does the home have?<br \/>\nA: The home has eight bedrooms, eight full bathrooms and three partial baths.<br \/>\nQ: What features does the home&#8217;s studio have?<br \/>\nA: The studio is soundproof and was designed for Dolby Atmos 3D audio. It also digitally connects to a performing stage in the basement.<br \/>\nQ: Who is the current owner of the home?<br \/>\nA: The current owner is music producer and engineer Dirk Ulrich.<br \/>\nQ: What is the size of the guest house?<br \/>\nA: The guest house is approximately 2,000 square feet and has its own private entrance and parking.<br \/>\nQ: What is the auction process?<br \/>\nA: The auction will be handled by Concierge Auctions and will take place from Sept. 4 to Sept. 18. Bidding will be online at conciergeauctions.com and will conclude at The Upper House in Hong Kong.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction to the Auction A viral Southlake estate priced at nearly $23 million is headed to the auction block. Concierge Auctions will handle the process, and bidding on the more than 31,000-square-foot home at 1469 Sunshine Lane will open on Sept. 4 at conciergeauctions.com. Bidding concludes Sept. 18 at The Upper House in Hong Kong [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":11239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"class_list":{"0":"post-11237","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-real-estate"},"jetpack_featured_media_url":"https:\/\/dmn-dallas-news-prod.cdn.arcpublishing.com\/resizer\/v2\/DZDQRXPFSNFLPIJJW3SEHQZWIE.jpg?auth=a21bf310586f62bb7147d61d4cd8ad0ea1e2353bf242a85d297e705e1c8652cf&quality=80&width=1200&height=630&smart=true","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/posts\/11237"}],"collection":[{"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/comments?post=11237"}],"version-history":[{"count":1,"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/posts\/11237\/revisions"}],"predecessor-version":[{"id":11240,"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/posts\/11237\/revisions\/11240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/media\/11239"}],"wp:attachment":[{"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/media?parent=11237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/categories?post=11237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/citystuff.com\/dallas\/wp-json\/wp\/v2\/tags?post=11237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}