23andMe Files for Bankruptcy After Data Breach and Weak Demand
23andMe, a biotech company known for its ancestry testing kits, has filed for bankruptcy in the U.S. after struggling with the fallout of a data breach and weak demand for its products. The company’s ancestry testing kits were once featured in Oprah Winfrey’s annual list of favorite things, but its market value has seen a sharp decline since then.
On Monday, the company’s shares fell 46% to 96 cents after co-founder and CEO Anne Wojcicki, who made multiple failed takeover bids, also resigned. Wojcicki will be replaced by Chief Financial Officer Joe Selsavage on an interim basis.
Background and History
In 2021, billionaire Richard Branson’s SPAC took 23andMe public at a $3.5 billion valuation. AncestryDNA, which offers similar tests, was also bought by Blackstone Group that same year, despite slowing sales for both genetic testing companies. However, a five-month-long data breach in 2023 that exposed the personal data of nearly 7 million customers dealt a major blow to 23andMe’s reputation.
Late last year, the company laid off 200 employees and stopped development of all therapies. It also agreed to a $30 million settlement in a lawsuit related to the breach. These events have significantly impacted the company’s financial situation and reputation.
Consequences of the Data Breach
The data breach has had severe consequences for 23andMe, including a loss of customer trust and a significant decline in sales. The company’s reputation has been damaged, and it has been struggling to recover. The breach has also led to a number of lawsuits and regulatory investigations, which have added to the company’s financial burden.
Wojcicki has been pushing for a buyout since last April but has been rebuffed by 23andMe’s board. She reportedly used her contacts, including ex-husband and Google co-founder Sergey Brin, to help drive initial investments. However, her efforts have been unsuccessful so far.
Future Plans and Prospects
Wojcicki intends to make another bid, she said in a post on X on Monday, without giving details. Her last offer of 41 cents per share valued 23andMe at about $11 million, below its current value of $50 million, and a far cry from its $6 billion peak in 2021. The company has secured a financing commitment of about $35 million on Sunday and will continue to operate during the sale process.
It did not say if it had other buyout offers or interest. The company listed assets and estimated liabilities between $100 million and $500 million. The future of 23andMe remains uncertain, and it is unclear what the outcome of the bankruptcy filing will be.
Conclusion
In conclusion, 23andMe’s bankruptcy filing is a result of a combination of factors, including a data breach, weak demand, and failed takeover bids. The company’s reputation has been damaged, and its financial situation is uncertain. The future of the company remains to be seen, and it is unclear what the outcome of the bankruptcy filing will be.
Frequently Asked Questions
Q: What happened to 23andMe?
A: 23andMe filed for bankruptcy in the U.S. after struggling with the fallout of a data breach and weak demand for its ancestry testing kits.
Q: Who is the CEO of 23andMe?
A: Anne Wojcicki, the co-founder and CEO of 23andMe, has resigned and will be replaced by Chief Financial Officer Joe Selsavage on an interim basis.
Q: What was the impact of the data breach on 23andMe?
A: The data breach exposed the personal data of nearly 7 million customers and dealt a major blow to 23andMe’s reputation, leading to a decline in sales and a number of lawsuits and regulatory investigations.
Q: What are the future plans for 23andMe?
A: Wojcicki intends to make another bid for the company, and 23andMe has secured a financing commitment of about $35 million to continue operating during the sale process. However, the outcome of the bankruptcy filing is uncertain.

