Fossil Group’s New Chapter
Fossil Group is looking for its next chapter under new leadership, even as it makes even deeper cuts and grapples with falling sales. The company is taking significant steps to revamp its business strategy and get back on track. In this article, we will delve into the details of Fossil Group’s new chapter and what it means for the company’s future.
Store Closures and Workforce Reductions
The Richardson-based retailer, which sells watches and accessories, is closing about one-fifth of its stores, or about 50, after ending its last fiscal year with roughly 250 sites, according to a statement. It already had chopped about that many on a net basis in the previous year. Fossil also has reduced its corporate workforce, a move that was completed in late February. This significant reduction in stores and workforce is a clear indication that the company is committed to streamlining its operations and cutting costs.
New Leadership and Strategy
CEO Franco Fogliato, who stepped into the position last year, is cutting costs and putting a bigger focus on its core, including a renewed emphasis on traditional watches on its brand platform. Streamlining efforts should slice about $100 million in sales, general and administrative expenses in 2025, the company said. This new strategy is aimed at getting the company back to its roots and focusing on what it does best: making high-quality watches and accessories.
Challenges and Opportunities
The new efforts follow a sales decline last year of about 19%, a bigger drop than the 16% in the 2023 fiscal year. The decrease last year was partially tied to the exit of the smartwatch category and the store changes. Despite these challenges, the company remains committed to its turnaround plan and is working hard to get back on track. With the right strategy and leadership in place, Fossil Group has the opportunity to regain its footing and become a major player in the watch and accessories market once again.
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CEO’s Statement
“During my first six months in the CEO role, we moved swiftly and took a number of pivotal actions to set up the business for long-term success while formulating a comprehensive turnaround plan,” Fogliato said in prepared remarks for the company’s quarterly conference call. “We are committed to the journey ahead.” This statement from the CEO highlights the company’s commitment to its turnaround plan and its determination to succeed.
Financial Performance
Gross margins rose during the fiscal fourth quarter, and adjusted income swung from a loss to a gain, according to the report last week. Investors bid up the stock following the news though it’s given up some of those gains. Overall, the stock is down for the year. Despite the challenges, the company’s financial performance is showing signs of improvement, which is a positive indicator for the future.
Strategic Review
In the announcement, the company also said it is continuing to work with its advisers and progressing on its previously announced strategic review of its business model and capital structure. This review is aimed at identifying areas for improvement and finding ways to optimize the company’s operations and financial performance.
An “Office of the Chief Executive Officer” will take over leadership duties.

Joe V’s Smart Shop features many of the same signature products as its H-E-B sibling.
Conclusion
In conclusion, Fossil Group is undergoing a significant transformation under new leadership. The company is taking bold steps to streamline its operations, cut costs, and focus on its core business. While there are challenges ahead, the company’s commitment to its turnaround plan and its determination to succeed are positive indicators for the future. With the right strategy and leadership in place, Fossil Group has the opportunity to regain its footing and become a major player in the watch and accessories market once again.
Frequently Asked Questions
Q: What is Fossil Group’s new strategy?
A: Fossil Group’s new strategy is to focus on its core business, including a renewed emphasis on traditional watches on its brand platform. The company is also streamlining its operations and cutting costs to improve its financial performance.
Q: How many stores is Fossil Group closing?
A: Fossil Group is closing about one-fifth of its stores, or about 50, after ending its last fiscal year with roughly 250 sites.
Q: What is the company’s financial performance?
A: Fossil Group’s gross margins rose during the fiscal fourth quarter, and adjusted income swung from a loss to a gain. However, the company’s stock is down for the year.
Q: Is Fossil Group committed to its turnaround plan?
A: Yes, Fossil Group is committed to its turnaround plan and is working hard to get back on track. The company’s CEO has stated that they are committed to the journey ahead and are taking bold steps to streamline operations and cut costs.

