Exploring North Texas Easter Eggs in Landman’s Latest Episode
It’s a new week, which means it’s time to mine Landman’s latest episode for North Texas Easter eggs. The West Texas-set oil rig drama, co-created by Taylor Sheridan, has shot across Dallas-Fort Worth. The script, accordingly, reflects the milieu.
Here are some of the local ties in episode 5 of season 2.
A Dallas Cowboys Legend’s Beer Brand
Tommy Norris (Billy Bob Thornton) and his son, Cooper (Jacob Lofland), swing by the fictional Patch Cafe, a spot beloved by the oil rig workers. The building is located in Fort Worth in real life and was once eyed as the brick-and-mortar home of Dayne’s Craft Barbecue before becoming a set for the show.
Tommy is presented with Patch’s newly created beer menu, a treat for out-of-town guests expected during an upcoming oil expo. In his typical sardonic fashion, Tommy pokes fun at the beverage names.
“Here’s one just called Eight,” he says, gazing at the menu.
“I think Troy Aikman owns that,” the waitress replies, referring to the former Cowboys quarterback’s light beer brand.
“I might have to try that just out of respect,” Tommy says. The waitress chimes in: “It’s supposed to be healthy.”
Sheridan and the Cowboys have longstanding ties. Jerry Jones made a cameo in Landman’s first season. In 2023, Sheridan partnered with the football team for a schedule release video that referenced his hit Western Yellowstone. More recently, Sheridan and Aikman posed in a photograph posted on social media.
Fort Worth
Downtown Fort Worth is once more in the backdrop in this episode. The show shut down streets across the city’s historic core several times in recent months. The marquee sign of Cattlemen’s Steak House, whose interior was used for a shoot in a previous episode, is shown as Tommy drives by in one scene. In another clip, the city is captured from an aerial angle.
Details
Landman episodes stream Sundays on Paramount+. Follow along with The Dallas Morning News for more references and inclusions of North Texas spots.

His Paramount+ oil drama, he says, ‘is kind of like “Giant,” with cursing.’

The Spring 2026 undergraduate course will bring in real landmen to separate the glitz and glam of Hollywood from the realities of the profession.
Conclusion
In conclusion, the latest episode of Landman is filled with Easter eggs and references to North Texas, showcasing the region’s unique culture and landmarks. From the mention of Troy Aikman’s beer brand to the appearance of Fort Worth’s downtown area, the show’s creators have made a conscious effort to incorporate local elements into the narrative. As the series continues to unfold, it will be exciting to see what other North Texas references and Easter eggs are hidden throughout the episodes.
Frequently Asked Questions
Here are some frequently asked questions about Landman and its connection to North Texas:
Q: What is Landman? A: Landman is a Paramount+ oil drama series co-created by Taylor Sheridan, set in West Texas.
Q: What are some North Texas Easter eggs in the latest episode? A: Some North Texas Easter eggs in the latest episode include the mention of Troy Aikman’s beer brand, the appearance of Fort Worth’s downtown area, and the reference to Cattlemen’s Steak House.
Q: How can I watch Landman? A: Landman episodes stream Sundays on Paramount+.
Q: What is a landman? A: A landman is a professional who negotiates with landowners to acquire mineral rights for oil and gas companies. The Spring 2026 undergraduate course at TCU will explore the realities of the profession, separate from the glitz and glam of Hollywood.

