New Stores in North Texas
Two rising names in athletic footwear are readying stand-alone stores not currently available in North Texas.
The brand behind “On Cloud” is set to get a store in NorthPark Center, while Hoka is ready to grab a retail shop in the same mall.
On and Hoka: The New Additions
Switzerland-based On, known for athletic shoes with open cushions that flex with every step, is set to open its store next year, according to the company. This will be the third store in Texas for the brand, with the others being in Austin and Houston.
Hoka is joining NorthPark on the second floor, according to the mall’s website. It would be a new addition in the region. Hoka, which often sports brightly-colored footwear, features thick shoe bases that add cushioning.
About On and Hoka
Hoka is part of California’s Deckers Brands, which also has the well-known UGG label, along with Teva.
The additions add to the dynamic lineup at NorthPark Center, one of the largest and storied malls in the region. Its stores include the recent opening of JD Sports, a European shoe retailer, whose lineup includes On and Hoka footwear, its website shows.
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On’s Growing Momentum
On — which launched about 15 years ago — has seen growing momentum as it gains fans among runners and more mainstream buyers. On Wednesday, the company said third-quarter net sales jumped about 25% and roughly 35% on a constant currency basis.
“We’re strengthening our connection with customers through experiences that showcase our premium positioning — from our most elevated stores to the growing momentum of our apparel business,” Martin Hoffmann, CEO and CFO of On, said in a statement.
Hoka’s Business Growth
Hoka’s business has seen growth as well. Net sales increased 11% during the second fiscal quarter that ended Sept. 30.
First designed for ultra-runners, the brand has broadened its appeal, and has more than 50 of its own stores, a recent regulatory filing shows.
“HOKA has established itself as a prominent global performance brand, extending far beyond its disruptive origins,” CEO Stefano Caroti said during a quarterly financial call, according to a transcript that was posted on the company’s website.
It was the last big anchor in the mall that has said it was closing, or already has.
Manufacturers are offering fewer discounts as input costs are cutting into profits.
Conclusion
The arrival of On and Hoka in NorthPark Center is expected to bring new excitement to the athletic footwear scene in North Texas. With their unique features and growing popularity, these brands are likely to attract a wide range of customers, from runners to casual wearers.
Frequently Asked Questions
Here are some frequently asked questions about On and Hoka:
Q: What is On Cloud?
A: On Cloud is a brand of athletic shoes known for their open cushions that flex with every step.
Q: Where is Hoka from?
A: Hoka is part of California’s Deckers Brands.
Q: How many stores does On have in North America?
A: On has roughly a dozen stores in North America, including stores in New York, Southern California, and Chicago.
Q: What is Hoka known for?
A: Hoka is known for its brightly-colored footwear with thick shoe bases that add cushioning.
