Wiley X Opens First Retail Store in Frisco, Texas
A Frisco company is giving customers a close-up look at its lineup with its first retail spot at its headquarters. Wiley X, a protective eyewear company, has opened a brick-and-mortar retail location after relocating its headquarters from California more than two years ago to the North Texas locale. It’s a new step for the firm that has benefited from a broad network of retail partners to sell its gear.
The store, called the Wiley X Pro Shop, is located at 15755 Preston Road between PGA Parkway and University Drive on the northern edge of Frisco. “Opening our own brick-and-mortar location gives us the opportunity to curate a complete brand experience — right here in our backyard,” Aaron Quigley, senior vice president of sales, said in a response to questions. “This space allows us to showcase the full breadth of the Wiley X brand and product line while testing new merchandising concepts, product strategies, and in-store storytelling.”
Why Frisco?
The concept of the retail shop was designed to be an extension of its “headquarters here in Frisco,” Quigley said. “It was an intentional part of the facility’s layout — a space where our brand could come to life beyond the office walls.” Choosing Frisco for the first store allows the employees to stay connected to the consumer experience and gather feedback while engaging with the local community, Quigley said.
Industry Trends
While the broader retail industry has seen challenges with store closings and even bankruptcies, companies have continued to invest in their own brick-and-mortar stores where shoppers can touch and feel products. That includes industries such as tech with Apple and luxury watches such as Christopher Ward. “Just as our website connects us digitally, our brand store connects us physically — allowing us to engage directly with consumers, gather real-time feedback, understand what resonates and learn what challenges they want us to solve through design,” Quigley said. “Ultimately, it’s about deepening that connection with our community and continuously evolving to help them perform their best.”
Products and Partnerships
The new site is showcasing its eyewear collection, including sunglasses and ophthalmic frames, along with branded apparel, among other things. That includes gear for fishing and hunting and military-grade gear. “As the store evolves, we are excited to also highlight select gear from our trusted partners across the outdoor, tactical, and protective industries — brands that share our commitment to performance, innovation, and purpose-driven design,” Quigley said. “Over time, we’ll continue to expand this assortment, curating a collection that reflects the lifestyle and needs of our consumers both on and off the job.
The company, which was founded by U.S. veteran Myles Freeman Sr., has been supplying products to the U.S. military and law enforcement since it was founded in 1987.
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Conclusion
Wiley X’s new retail store in Frisco, Texas, marks a significant milestone for the company, allowing it to connect with customers and showcase its products in a physical space. With its commitment to performance, innovation, and purpose-driven design, Wiley X is poised to continue its success in the protective eyewear industry.
Frequently Asked Questions
Q: What is Wiley X?
A: Wiley X is a protective eyewear company that has been supplying products to the U.S. military and law enforcement since 1987.
Q: Where is the new Wiley X store located?
A: The new Wiley X store, called the Wiley X Pro Shop, is located at 15755 Preston Road between PGA Parkway and University Drive on the northern edge of Frisco, Texas.
Q: What products does the store offer?
A: The store offers Wiley X’s eyewear collection, including sunglasses and ophthalmic frames, along with branded apparel, gear for fishing and hunting, and military-grade gear.
Q: Why did Wiley X choose Frisco for its first retail store?
A: Wiley X chose Frisco for its first retail store because it allows the company to stay connected to the consumer experience and gather feedback while engaging with the local community.
