Saturday, November 8, 2025

H-E-B opening 10th store in North Texas, first in growing county

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Introduction to H-E-B

H-E-B has hit double digits in the number of namesake stores it offers in the Dallas-Fort Worth area since its big splash into the region in 2022. The San Antonio-based grocer is opening the doors to a new shop in Rockwall on Wednesday, which sits on the eastern side of North Texas. The new store is at 1600 Interstate 30, at the intersection with John King Boulevard.

Location and Accessibility

The new site is in another growing city in the region for H-E-B — and provides access to other cities that are nearby, according to Juan-Carlos Ruck, executive vice president at the chain. That includes Rowlett, Royse City and Fate. “It’s a good gateway community,” Ruck said. “It’s a nice hub.” This strategic location is expected to enhance the shopping experience for residents in the surrounding areas.

Competition in the Grocery Market

H-E-B is investing in North Texas as it looks to compete with established players in the grocery community such as Walmart, Kroger and Tom Thumb. The Rockwall site adds to locations in Melissa, McKinney and Plano, along with Frisco, where it opened its first store in the push into the region. This expansion is a clear indication of H-E-B’s commitment to providing quality services and products to the North Texas community.

D-FW Retail News

For those interested in staying updated on the latest retail openings, closings, and trends in D-FW, there are resources available that provide comprehensive coverage of the retail scene. By signing up, individuals can gain access to valuable insights and information that can help them make informed decisions about their shopping needs.

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Future Expansion Plans

The grocer said it has plans for several more stores in the region over the coming months, including a new addition in Forney, a city that’s relatively near Rockwall. This ongoing expansion is a testament to H-E-B’s dedication to meeting the evolving needs of the North Texas community.

Features of the New Store

The new store, which is set to open at 6 a.m. on Wednesday, includes a two-floor True Texas BBQ, a pharmacy, and a layout that’s familiar to regular H-E-B shoppers. Being near Lake Ray Hubbard, the store has put some focus on items for barbecues and picnics, including ample meat choices. It also has a wide assortment of ready-to-eat meals for the folks commuting to Dallas, Ruck said.

Conclusion

In conclusion, H-E-B’s expansion into the Dallas-Fort Worth area is a significant development in the retail landscape of North Texas. With its new store in Rockwall and plans for further expansion, H-E-B is poised to become a major player in the region’s grocery market. The company’s commitment to providing quality products and services, combined with its strategic locations, is expected to enhance the shopping experience for residents in the area.

FAQs

Q: Where is the new H-E-B store located?
A: The new H-E-B store is located at 1600 Interstate 30, at the intersection with John King Boulevard in Rockwall, North Texas.
Q: What features does the new store have?
A: The new store includes a two-floor True Texas BBQ, a pharmacy, and a layout that’s familiar to regular H-E-B shoppers, with a focus on items for barbecues and picnics, and ready-to-eat meals.
Q: Does H-E-B have plans for further expansion in the region?
A: Yes, the grocer said it has plans for several more stores in the region over the coming months, including a new addition in Forney.
Q: How can I stay updated on the latest retail news in D-FW?
A: You can stay updated by signing up for resources that provide comprehensive coverage of the retail scene in D-FW.

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