Introduction to Roller Rabbit
A New York retailer is tucked away in a new location in North Texas. Roller Rabbit, which sells pajamas and other clothing, has relocated from Highland Park Village to a new locale in Knox-Henderson, said Carolyn Phillips, chief marketing officer, in a statement. The store opened last week at the new address.
Reasons for the Move
“It’s such a natural alignment for the brand and an exciting part of the city,” Phillips said. The company, whose founding reaches back more than two decades, has one location in North Texas. There are only roughly a dozen stores in the U.S. with locations that include Beverly Hills, Boston, Palm Beach, Fla., and New York.
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Commitment to Dallas
“We’ve been in Dallas for over a decade and couldn’t imagine not having a store here where we have so many great customers and team members,” Phillips said. “It’s one of our biggest markets and our products really resonate with the customers.” Knox-Henderson continues to attract retailers as folks flock to the area with head-turning restaurants and its proximity to Katy Trail. That includes the recent addition of Bobbi Brown’s beauty brand, Jones Road, and Kith, the trendy clothier, which opened its doors earlier this year.
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Roller Rabbit touts its attention to cotton and prints as it offers clothing for the whole family, which include options such as dresses and jackets along with duvets and sleepover bags. The company’s pajamas, one of its highlighted categories, can cost more than $150.
Store Interior
Interior shots of the Roller Rabbit store on Knox-Henderson. The retailer moved from Highland Park Village with its selection of women’s loungewear and pajamas.
Courtesy Roller Rabbit
New Store Location
The new store, after about 11 years at Highland Park Village, is located at 3019 Knox St., Suite 210. Other shops have made similar moves to Knox-Henderson in recent years from the well-known shopping hub, including Ralph Lauren and Anthropologie.
“We worked with local interior designer, Lisa Henderson, on the fit out of this” Roller Rabbit store, Phillips said. “It’s a very different look from the last store, but a great way to highlight the true lifestyle aspects of the brand. Lisa (Henderson) went through the Roller Rabbit archives and pulled some of our archival prints for everything from the walls, to the couches, to even the smallest details.”
Conclusion
Roller Rabbit’s relocation to Knox-Henderson is a strategic move that aligns with the brand’s lifestyle aspects. With its unique attention to cotton and prints, the company offers a wide range of clothing options for the whole family. The new store’s interior, designed by Lisa Henderson, showcases the brand’s archival prints and highlights its commitment to quality and style.
FAQs
Q: Where is the new Roller Rabbit store located?
A: The new store is located at 3019 Knox St., Suite 210 in Knox-Henderson.
Q: Why did Roller Rabbit move from Highland Park Village?
A: The company moved to Knox-Henderson to highlight the true lifestyle aspects of the brand and to be part of a vibrant and exciting area with head-turning restaurants and proximity to Katy Trail.
Q: What types of products does Roller Rabbit offer?
A: Roller Rabbit offers clothing for the whole family, including dresses, jackets, duvets, sleepover bags, and pajamas.
Q: How much do Roller Rabbit’s pajamas cost?
A: The company’s pajamas can cost more than $150.
Q: Who designed the interior of the new Roller Rabbit store?
A: The interior of the new store was designed by local interior designer, Lisa Henderson.
Q: What is unique about the interior design of the new store?
A: The interior design features archival prints from the Roller Rabbit archives, which were used for the walls, couches, and smallest details.
