NADC Burger: The Viral Sensation with a Single-Item Menu

Turn off your brain and walk into NADC Burger on Dallas’ McKinney Avenue. Here, you don’t get to choose what’s for lunch or dinner.

The brand-new restaurant — a viral sensation when it appeared in some cities — has but one burger on the menu.

“Do one thing and do it the best you can,” co-founder and co-owner Neen Williams said of the burger. A professional skateboarder, Williams opened the first NADC in Austin with chef Phillip Frankland Lee in 2021. NADC stands for Not A Damn Chance, Williams’ catchphrase.

The restaurant has grown to nine permanent locations, including one in Fort Worth, tucked inside a comedy club, plus one pop-up in Las Vegas. The new Dallas restaurant is bigger than some, but the CEO still handled the opening in a grassroots manner, spending a scant 21 days tearing out floors and painting walls in a former rundown bar in Uptown.

What Makes NADC Burger Unique

While NADC’s burger has a “very specific” way it’s built, customers can make changes, Williams said. But the co-owners don’t recommend it.

“Every ingredient was put on the burger for a reason,” Williams said. The team tried about 20 variations before landing on the right recipe.

“We have just one burger,” he said. “And it has to be perfect every time.”

The Perfect Burger

Let’s build their $16 burger.

Each NADC Burger is made with two Wagyu beef patties. They’re not technically smashburgers, CEO Gavin Humes said, because they’re not so thin to get a “lacy” edge.

Shafkat Anowar / Staff Photographer

Each flattened patty is seasoned with Neen Williams’ “OG steak” spice blend.

Shafkat Anowar / Staff Photographer

The Secret to a Perfect Burger

Next come the diced yellow onions, which are pressed into each NADC Burger patty, then flipped over so the onions can steam from underneath.

Shafkat Anowar / Staff Photographer

Adding the Final Touches

Say cheese! Each beef patty is topped with a Kraft American single. “The best,” said NADC Burger co-founder Neen Williams.