Dallas Welcomes New York Brand Abbode for Personalized Fashion Experience
Dallas is pulling in a New York brand that specializes in giving fashion more personalization. Market, Highland Park Village’s boutique destination for designers, is teaming up with embroidery brand Abbode for its Texas debut. The brand, which has received national attention in the press, will be in the location Thursday to Sunday.
The store lets customers choose different options and features to be embroidered on various items, such as bags and clothing. That includes a “dog mom pouch” and an “initials pillowcase.”
Why Dallas?
“We chose Dallas as it felt like such a natural extension of what we do at Abbode,” Abby Price, founder, said in an emailed statement. “We wanted a city that’s not only a top shopping destination but also one with incredible personal style and a strong sense of community. Dallas has both! The people here really understand individuality and have an appreciation for craftsmanship, much like in New York.”
Highland Park Village: A Hub for Luxury Fashion
Highland Park Village has continued to attract established and rising names in fashion as one of the most popular high-end luxury shopping hubs in the state of Texas. Other names at the center include Chanel, Chloe, and Hermes.
What Sets Abbode Apart
Price said while embroidery isn’t new, “we’ve just reimagined it in a modern, elevated way and built a brand that puts a face” to it. “People want things that feel special and made just for them,” Price said. “We’ve taken something traditional and made it feel new again, that blend of nostalgia and freshness is what’s helped Abbode gain so much traction.”
Collaborations and Collections
The company has collaborated with names like L.L. Bean, J.Crew, and Skims. Abbode is tailoring some offerings for the Dallas pop-up, including a university collection featuring SMU, TCU, and others.
“We’re having fun tailoring the experience to the city,” Price said. “We’re introducing new Dallas and Western-inspired icons like Topo Chico bottles, spicy margaritas, and embroidered bandana motifs in fresh colorways.”
Exclusive Offerings
There will also be Western-inspired takeaways, custom playing cards, postcards, and keepsakes that feel nostalgic to Texas.
Future Plans
Price said the company anticipates a strong response for the pop-up. If all goes well, it could lead to a more permanent presence in Dallas.
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Conclusion
In conclusion, Abbode’s pop-up in Dallas is an exciting opportunity for customers to experience personalized fashion. With its unique approach to embroidery and collaboration with well-known brands, Abbode is sure to make a statement in the Dallas fashion scene.
Frequently Asked Questions
Q: What is Abbode?
A: Abbode is a New York-based embroidery brand that offers personalized fashion items such as bags, clothing, and home goods.
Q: Where will Abbode be located in Dallas?
A: Abbode will be located at Market, Highland Park Village’s boutique destination for designers, from Thursday to Sunday.
Q: What types of items will Abbode offer at the pop-up?
A: Abbode will offer a variety of items, including a “dog mom pouch,” an “initials pillowcase,” and Western-inspired takeaways, custom playing cards, postcards, and keepsakes.
Q: Will Abbode have a permanent presence in Dallas?
A: If the pop-up is successful, Abbode may consider a more permanent presence in Dallas.
