Record-Breaking Sale: Southlake Estate Sells for $14.2 Million
The winning bid for a viral Southlake estate topped $14.2 million. Concierge Auctions announced Friday that a sale is pending for the 31,000-square-foot home at 1469 Sunshine Lane following a live auction at The Upper House in Hong Kong.
Four bidders competed to buy the nearly 4-acre property. When closed, the transaction will mark the highest record sale in Southlake since 2023, according to the auction firm. A sale is declared pending by Concierge Auctions when a winning bidder emerges and a nonrefundable deposit is made.
Details of the Sale
The firm provided no additional information on the buyer. The transaction has yet to be recorded in Tarrant County deed records. Starting bids for the home were expected to range up to $15 million. The property was originally listed in August 2024 with an asking price of $27.5 million.
Bidding started Sept. 4 at conciergeauctions.com and finished in Hong Kong on Thursday. Built in 2016, the home sits on nearly 4 gated acres near Grapevine Lake. It has eight bedrooms, eight full bathrooms and three partial baths.
Amenities and Features
Listing agent Michael Hershenberg told The Dallas Morning News last year that the property is like “having your own resort.” The home’s biggest draw might be its state-of-the-art studio. It was built in 2024 as part of a complete remodel, and the soundproof music room was designed for Dolby Atmos 3D audio.
Hershenberg previously said it’s almost one of a kind. “The (people who designed the studio) said it’s only one of a few studios in the country like this,” said Hershenberg, the founder and CEO of Southlake-based agency the Hershenberg Group. “(This), the one at Apple and there’s another at Capitol Records and Netflix. … You can hear things that you couldn’t have heard before.”
Current Owner and History
The upstairs studio digitally connects to a performing stage in the basement, and the music room has even more possibilities, he said. Music producer and engineer Dirk Ulrich is the current owner. So, the audio upgrades make sense. He and his wife purchased the home in May 2023, according to Tarrant County deed records.
Ulrich, a producer and mix/mastering engineer, founded BrainWorx and Plugin Alliance. Other interesting amenities include the backyard pool, a full downstairs gym, bowling alley, indoor jump house and an open bar. The backyard is made of turf used during Super Bowl LI at NRG Stadium in Houston.
Real Estate Market Context
The median price for a home in Tarrant County was $350,000 in August, according to data from the MetroTex Association of Realtors. This sale highlights the luxury end of the real estate market in Southlake, where high-end properties can command top dollar.
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Conclusion
The sale of the Southlake estate for $14.2 million sets a new record for the area and showcases the demand for luxury properties. With its state-of-the-art studio, resort-like amenities, and prime location, this property is a rare find in the real estate market.
Frequently Asked Questions
Q: What was the winning bid for the Southlake estate?
A: The winning bid for the Southlake estate was $14.2 million.
Q: How many bidders competed for the property?
A: Four bidders competed for the property.
Q: What are some of the notable amenities of the property?
A: The property features a state-of-the-art studio, backyard pool, full downstairs gym, bowling alley, indoor jump house, and an open bar.
Q: Who is the current owner of the property?
A: The current owner of the property is music producer and engineer Dirk Ulrich.
Q: What is the median price for a home in Tarrant County?
A: The median price for a home in Tarrant County was $350,000 in August, according to data from the MetroTex Association of Realtors.

