The Elmore Hotel: A New Upscale Boutique Property in Southlake
The Elmore Hotel, a 175-room upscale boutique property in Southlake, is officially open for business. This new hotel promises to bring a unique and luxurious experience to the area, with its elegant design and top-notch amenities.
The property belongs to NewCrestImage, a Dallas-based real estate investor with more than 45 lodging and hotel properties in its portfolio. With their expertise and experience in the hospitality industry, NewCrestImage is confident that The Elmore Hotel will become a premier destination for travelers and locals alike.
Renovation and Design
According to NewCrestImage, the four-story Elmore is the first boutique lifestyle hotel in Southlake and follows a yearlong, multimillion-dollar renovation of a building originally constructed in 2016. The renovation has created a thoroughly modern and memorable hotel experience that distinctively stands out for guests and seamlessly blends into the local neighborhood.
“Our renovation has created a thoroughly modern and memorable hotel experience that distinctively stands out for guests and seamlessly blends into the local neighborhood,” Mehul Patel, NewcrestImage managing partner said in a statement.
Amenities and Services
Amenities at the hotel include fine dining at Sagewind, its restaurant, a speakeasy called Social Outlaw, 5,000 square feet of meeting and event space, a fitness center, wellness programming and custom experience packages curated through local vendors showcasing Southlake’s cultural, retail and wine-tasting locations.
The Social Outlaw is a speakeasy in the Elmore Hotel.
Courtesy of NewCrestImage
Design Elements and Inspiration
Design elements draw inspiration from the American elm tree and include works by British photographer David Yarrow. The hotel’s unique design and decor make it a standout in the area, and its commitment to showcasing local art and culture is evident throughout the property.
Management and Affiliation
The Elmore is being managed by Coury Hospitality, a Dallas firm tied to NewCrestImage, and is part of Marriott’s Tribute Portfolio. This affiliation ensures that guests will receive the highest level of service and quality, while also supporting local businesses and the community.
“[The Elmore] represents a true living room for the Southlake community where successful business deals are conducted, where travel memories are made and where significant family and community events are held,” said Paul Coury, CEO of Coury Hospitality.
A guest room in the recently opened Elmore Hotel in Southlake.
Courtesy of NewCrestImage
Location and Accessibility
Located just off State Highway 114, the Elmore is about seven miles northwest of DFW International Airport, and around 5.5 miles from the Gaylord Texan Convention Center. This prime location makes it an ideal choice for business travelers, as well as those looking to explore the local area.
Future Developments
NewCrestImage recently announced plans to redo the Beeman Hotel, which is along U.S. Highway 75 in Dallas and is also part of Marriott’s Tribute Portfolio, with plans to rebrand it as the Mockingbird Hotel. This new development is expected to bring even more excitement and growth to the area, and further solidify NewCrestImage’s position as a leader in the hospitality industry.
Conclusion
The Elmore Hotel is a welcome addition to the Southlake community, offering a unique and luxurious experience for guests. With its elegant design,
