Introduction to Cracker Barrel’s New Logo
Cracker Barrel is sticking with its new logo but apologizing to fans who were angered when the change was announced last week. “If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your heartfelt voices,” the company said Monday in a statement on its website. “You’ve also shown us that we could have done a better job sharing who we are and who we’ll always be.”
The New Logo and Rebranding
A Cracker Barrel restaurant is in Binghamton, N.Y., on Saturday, Aug. 23, 2025.
Ted Shaffrey / AP
Cracker Barrel took heat last week when it announced a simplified logo featuring only the chain’s name. Gone was the picture of an older man in overalls leaning against a barrel. The words “Old Country Store” were also removed.
The Reason Behind the Change
The change was part of a wider rebrand, which has seen Cracker Barrel update its cluttered, antique-filled restaurants with lighter paint and modern furniture. Many on social media criticized the new logo, with some threatening to boycott unless it was changed back. Sensing an opening, the rival chain Steak n’ Shake called the new logo “a cheap effort to gain the approval of trend seekers.” “Heritage is what got Cracker Barrel this far, and now the CEO wants to just scrape it all away,” Steak n’ Shake said in a statement on X.
What’s Next for Cracker Barrel
On Monday, the Lebanon, Tennessee-based company emphasized many things about Cracker Barrel won’t change, including the rocking chairs on its front porches and vintage Americana and antiques scattered throughout its restaurants. Cracker Barrel also said it will continue to honor Uncle Herschel — the older man in the former logo, who represents the uncle of Cracker Barrel’s founder — on its menu and on items sold in its stores. But Cracker Barrel said it also wants to make sure that the business stays fresh and attracts a new generation of customers. “That means showing up on new platforms and in new ways, but always with our heritage at the heart,” the company said in a statement.
Cracker Barrel’s Commitment to Its Customers
The company said it will also keep testing, learning and listening to its employees and customers. This commitment to its customers and employees is a key part of Cracker Barrel’s strategy to stay relevant and successful in the competitive restaurant industry. By staying true to its heritage while also innovating and adapting to changing times, Cracker Barrel hopes to continue to attract and retain customers.
Restaurant News and Updates
Get the scoop on the latest openings, closings, and where and what to eat and drink. By signing up, you agree to our Terms of Service and Privacy Policy. This will keep you informed about the latest developments in the restaurant industry, including updates from Cracker Barrel and other popular chains.
Conclusion
In conclusion, Cracker Barrel’s decision to stick with its new logo has been met with a mix of criticism and understanding from its fans and customers. While some are upset about the change, others see it as a necessary step for the company to stay relevant and attract new customers. By honoring its heritage and commitment to its customers and employees, Cracker Barrel hopes to continue to thrive in the competitive restaurant industry.
FAQs
Q: What is the new logo of Cracker Barrel?
A: The new logo of Cracker Barrel features only the chain’s name, without the picture of an older man in overalls leaning against a barrel and the words “Old Country Store”.
Q: Why did Cracker Barrel change its logo?
A: The change was part of a wider rebrand, which has seen Cracker Barrel update its cluttered, antique-filled restaurants with lighter paint and modern furniture.
Q: Will Cracker Barrel still honor its heritage?
A: Yes, Cracker Barrel will continue to honor its heritage, including the rocking chairs on its front porches and vintage Americana and antiques scattered throughout its restaurants.
Q: What is Cracker Barrel’s strategy to stay relevant and successful?
A: Cracker Barrel’s strategy is to stay true to its heritage while also innovating and adapting to changing times, and to keep testing, learning and listening to its employees and customers.
Q: How can I stay informed about the latest developments in the restaurant industry?
A: You can stay informed by signing up for restaurant news and updates, which will keep you informed about the latest openings, closings, and where and what to eat and drink.
