Introduction to Drizzle Cheesecakes
The State Fair of Texas concessionaire who won “best taste” for his Biscoff cheesecake will sell his desserts at the grand opening of Costco in Allen on Aug. 15, 16 and 17, 2025. If Drizzle Cheesecakes founder Stephen El Gidi can sell 8,000 slices or more, he said he could have a chance to forge a longer-term relationship with Costco to sell his desserts at other Texas stores.
“We’re looking to expand throughout D-FW,” said El Gidi, a Heath resident.
Expansion of Drizzle Cheesecakes
In just a few years, El Gidi has grown his cheesecake business from a stand at the State Fair of Texas, where he sells his desserts for just 24 days, to a year-round restaurant in Irving. He also began selling Drizzle Cheesecakes at the Houston Livestock Show and Rodeo a few months ago.
Getting them into grocery stores is the next goal, he said. El Gidi said he felt lucky when a Costco representative visited his Irving shop and ordered “one of everything.”
Drizzle Cheesecake’s 4-pack of flavors include hazelnut deluxe, Oreo, strawberry crunch and Biscoff.
Trial Sale at Costco
He said he was then asked to do a trial sale at the new Costco in Allen. Costco didn’t respond to a request for details.
El Gidi immediately wanted to work with the big-box store.
“When Costco calls, you always say yes,” he said.
El Gidi is two-time Olympic swimmer who competed in the 100-meter butterfly in 2008 and 2012. He’s a naturally competitive person. He was determined to win a State Fair food award in his first year eligible — 2023 — and he did. In 2025, he’s up again for a Big Tex Choice Award, this year for his new Dubai chocolate cheesecake.
He asks fans to visit him at the Allen Costco in mid-August 2025, where he hopes to rally support like he has at the fair. Will it be tough to sell 8,000 slices, or 2,000 four-packs, in three days?
“Nah,” he said.
In 2024, he sold 45,000 slices of cheesecake at the State Fair in 24 days.
Drizzle Cheesecakes owner Stephen El Gidi prepares strawberry cheesecake by drizzling it in white chocolate.
Production and Pricing
El Gidi’s desserts are made with a New York-style cheesecake base baked at Laura’s Cheesecake and Cafe, a small business about 100 miles east of Rockwall in Mount Pleasant.
Each pack of four slices of cheesecake costs $19.99 at the Costco pop-up. Flavors include Biscoff, Oreo, strawberry crunch and hazelnut deluxe.
El Gidi will hand out samples of his sweets in addition to selling slices.
The new Costco in Allen is at 1067 State Highway 121. The grand opening is Aug. 15, 2025. Drizzle Cheesecakes will be sold Aug. 15, 16 and 17, 2025.
Conclusion
In conclusion, Drizzle Cheesecakes is a rapidly growing business with a passion for creating delicious desserts. With the opportunity to sell at Costco, the company is taking a significant step towards expanding its reach and customer base. The trial sale at the new Costco in Allen will be an exciting event, and fans of Drizzle Cheesecakes are encouraged to visit and show their support.
FAQs
Q: When and where will Drizzle Cheesecakes be sold at Costco?
A: Drizzle Cheesecakes will be sold at the new Costco in Allen on Aug. 15, 16 and 17, 2025.
Q: What flavors of cheesecake will be available at the Costco pop-up?
A: The available flavors include Biscoff, Oreo, strawberry crunch and hazelnut deluxe.
Q: How much will a pack of four slices of cheesecake cost at the Costco pop-up?
A: Each pack of four slices of cheesecake will cost $19.99.
Q: Will Drizzle Cheesecakes be available at other Costco locations in the future?
A: If Drizzle Cheesecakes can sell 8,000 slices or more during the trial sale, they may have the opportunity to forge a longer-term relationship with Costco and sell their desserts at other Texas stores.
Q: Can I try a sample of Drizzle Cheesecakes at the Costco pop-up?
A: Yes, El Gidi will hand out samples of his sweets in addition to selling slices.
