Dallas Cowboys Continue to Soar in Value
The arrow continues to go up and to the right for the Dallas Cowboys. For the sixth time in as many Sportico rankings of the NFL’s most valuable franchises, the Cowboys topped the list again in 2025 — this time worth a whopping $12.8 billion.
Last year, Dallas was the only franchise to cross the $10 billion threshold. The Cowboys were joined this year by the Los Angeles Rams ($10.43 billion) and the New York Giants ($10.25 billion). According to Sportico, the average NFL team is now worth $7.13 billion, up 20% from a year ago. The 32 franchises are collectively worth $228 billion, including team-related businesses and real estate.
Team Values and Rankings
The Cincinnati Bengals are the least valuable NFL team at $5.5 billion. Sportico’s average team values in other U.S. sports leagues have the average NBA team at $4.6 billion, MLB team at $2.82 billion, and NHL team at $1.79 billion.
Cowboys
Cowboys in the News
“A lot of people never got a chance to see the man up under the helmet,” Pickens’ father said of his son’s Steelers tenure.
The Super Bowl-winning Dallas quarterback and his company filed for the trademark back in 2024.
Calvin Watkins and Joseph Hoyt share takeaways from training camp in Oxnard before the Cowboys come back to Texas.
More Cowboys Coverage
Find more Cowboys coverage from The Dallas Morning News here.
Conclusion
In conclusion, the Dallas Cowboys continue to be one of the most valuable teams in the NFL, with a worth of $12.8 billion. The team’s value has increased significantly over the years, and it is expected to continue to grow. The Cowboys’ success on and off the field has made them a beloved team in the NFL, and their value is a reflection of their dedication to their fans and their community.
Frequently Asked Questions
Here are some frequently asked questions about the Dallas Cowboys and their value:
Q: What is the current value of the Dallas Cowboys?
A: The current value of the Dallas Cowboys is $12.8 billion.
Q: How does the value of the Cowboys compare to other NFL teams?
A: The Cowboys are the most valuable team in the NFL, followed by the Los Angeles Rams and the New York Giants.
Q: What factors contribute to the value of the Cowboys?
A: The value of the Cowboys is determined by a variety of factors, including their revenue from ticket sales, merchandise, and sponsorships, as well as their success on the field.
Q: How has the value of the Cowboys changed over time?
A: The value of the Cowboys has increased significantly over the years, with the team’s worth growing from $1.5 billion in 2010 to $12.8 billion in 2025.
