Texas Tech’s $55 Million NIL Deals Spark Reactions from Big 12 Coaches
Texas Tech was the talk of the town at Big 12 Media Days, thanks in large part to the $55 million worth of NIL deals the Red Raiders doled out to highly-touted recruits during the offseason.
Unsurprisingly, other coaches took notice.
In a new report by The Athletic’s David Ubben, Justin Williams and Chris Vannini, Big 12 coaches spoke under the condition of anonymity in exchange for sharing their unabated thoughts on Tech’s NIL spending spree.
Reactions from Big 12 Coaches
Then there’s Colorado coach Deion Sanders, who didn’t need anonymity to share his thoughts.
“Joey got some money!” Sanders shouted-out during his session on stage at Media Day. “Where you at, Joey?! Send me that money!”
Other coaches weren’t as enthusiastic, or as supportive. As the report says, answers “ranged from good-natured to cynical, with a touch of jealousy.”
Coaches’ Comments
Here are some of the highlights:
— “I mean, it’s childish. I think it’s, ‘Hey, look at me.’ … I don’t think it’s good for college football.”
— “It’s awesome if you got it. … I wish I had it, oh, my gosh.”
— “Good for them. I’m jealous.”
— “Ridiculous. …They’re not just outbidding, they’re outbidding [other teams] by 3X. Wild, but it will be interesting. If the players are good kids, about the right things and about winning, I think it’ll go great. If they’re about themselves, the first time adversity hits will define them.”
— “The pressure that’s going to come with all the money Texas Tech spent is going to be tough.”
— “I don’t know what to believe. I don’t even know how it’s possible. Those are big numbers. There will be a lot of young men taking pay cuts when they get done playing college football.”
— “Some people are going to spend like the Yankees and Dodgers and some people are going to spend like the Rays and the Royals. And that doesn’t mean we all don’t have a chance. But it’s tough.”
— “Don’t hate the player, hate the game. If we had that money, I would have wanted to do the same thing.”
Other College Sports News
Sports Roundup
Dallas resident Tom Kim is tied with Aberg while world No. 1 Scottie Scheffler is one further back in a tie for 15th.
A letter sent to schools on Thursday explained that many deals could not be cleared because they did not conform to an NCAA rule.
Find more college sports coverage from The Dallas Morning News here.
Conclusion
The reactions from Big 12 coaches to Texas Tech’s $55 million NIL deals are varied, ranging from good-natured to cynical, with a touch of jealousy. While some coaches praise the move, others express concerns about the impact on college football. As the college sports landscape continues to evolve, it will be interesting to see how these deals play out and what effects they have on the sport.
Frequently Asked Questions
Q: What is the total value of the NIL deals given out by Texas Tech?
A: The total value of the NIL deals given out by Texas Tech is $55 million.
Q: How did other Big 12 coaches react to Texas Tech’s NIL spending spree?
A: The reactions from Big 12 coaches ranged from good-natured to cynical, with a touch of jealousy. Some coaches praised the move, while others expressed concerns about the impact on college football.
Q: What is the NCAA rule that some athlete NIL deals do not conform to?
A: The NCAA rule that some athlete NIL deals do not conform to is not specified in the article, but it is mentioned that a letter was sent to schools explaining that many deals could not be cleared because they did not conform to an NCAA rule.
