Saturday, November 8, 2025

Keith Lee Jumps Onto the Dallas Matcha Trend

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Introduction to Matcha in Dallas

For the terminally online (like us), it feels like matcha is having a moment in Dallas. It started in October 2024 when the banana matcha at Hola Cafe went viral, spurring legions of influencers to give it a try. After that, TikTok videos of influencers trying various forms of matcha around DFW started to pop up, and the enthusiasm has continued into the spring. Kelly the Dallas Foodie has curated what is, to date, a 13-part series of matcha reviews for her 98,200 followers.

The Rise of Matcha in Dallas

Dallas’s most influential influencer with 17 million followers, Keith Lee, is also in on the matcha trend. On Sunday, April 27, he shared a video of himself at Junbi Matcha in Richardson — well, in his car outside the matcha shop — trying a matcha soft serve.

“We gonna start with something familiar, to see if I can get on the matcha hype,” he tells the camera while holding the ice cream up to his face. He describes it as matcha ice cream with matcha dust and cocoa nibs. Lee describes matcha as being “for people who don’t really like sweets, and I’m one of those people.” It scores an 8.2 out of 10 from Lee.

Matcha on Menus Around Town

Matcha is making its way onto many menus around town, as restaurants are getting in on the trend. Leela’s Wine Bar has a matcha gelato, Pure Milk and Honey has a matcha soft serve, and Joa Grill has a matcha mont blanc cake. Komodo and La La Land coffee partnered on a matcha martini, and even Catch is getting in on the action — the celeb-friendly chain offers a brunch drink called the Detox Retox, which includes a mix of tequila and matcha.

Why Matcha is Popular

So, why is matcha so popular in Dallas right now? One reason could be its unique taste, which is both bitter and sweet at the same time. Another reason could be its potential health benefits, such as high antioxidant levels and a boost to metabolism. Whatever the reason, it’s clear that matcha is here to stay in Dallas, at least for now.

How to Get Involved in the Matcha Trend

If you’re interested in trying matcha for yourself, there are plenty of options in Dallas. You could start by visiting one of the many matcha shops or cafes in the city, such as Junbi Matcha or Hola Cafe. You could also try making matcha at home, using a matcha powder or matcha tea bags. Whatever you choose, be sure to share your matcha experiences on social media using the hashtag #matchadallas.

Stay Up-to-Date on the Latest Matcha News

Conclusion

In conclusion, matcha is having a moment in Dallas, and it’s not hard to see why. With its unique taste and potential health benefits, matcha is a trend that’s here to stay. Whether you’re a longtime matcha fan or just trying it for the first time, there are plenty of options in Dallas to get involved in the matcha trend.

Frequently Asked Questions

Here are some frequently asked questions about matcha in Dallas:

Q: What is matcha?
A: Matcha is a type of green tea that is finely ground and powdered, often used in baking and cooking.

Q: Where can I try matcha in Dallas?
A: There are many matcha shops and cafes in Dallas, including Junbi Matcha, Hola Cafe, and Leela’s Wine Bar.

Q: What are the health benefits of matcha?
A: Matcha is high in antioxidants and may have a boost to metabolism, among other potential health benefits.

Q: How do I make matcha at home?
A: You can make matcha at home using a matcha powder or matcha tea bags, and following a simple recipe.

Q: Why is matcha so popular in Dallas?
A: Matcha is popular in Dallas due to its unique taste and potential health benefits, as well as its popularity on social media.

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