Texas A&M and Playfly Sports Announce 15-Year Multimedia Rights Partnership
Texas A&M has agreed to a 15-year multimedia rights partnership with Playfly Sports, the university announced on Friday. This significant deal is worth $515 million and is the largest in college athletics, according to a report from TexAgs’ Billy Liucci.
A New Era of Collegiate Athletics
"We are entering a new era of collegiate athletics, and Texas A&M is positioned to be a strong leader," said Texas A&M athletic director Trev Alberts. "This partnership with Playfly reflects our commitment to innovation, maximizing our revenue potential, and providing new opportunities for our student-athletes, fans, and corporate partners. Our ability to find and grow, approved, fair market NIL deals to organically grow our cap will be critically important. With a focus on NIL, premium experiences, and strategic partnerships, we are excited about the transformative impact this collaboration will have on our programs, our university, and the entire Aggie Network."
Playfly Sports: A Sports Media, Marketing, and Technology Business
Playfly Sports is a sports media, marketing, and technology business centered around the team, league, brand, and network, according to its website. The press release says Playfly "will work closely with Texas A&M to execute a dynamic custom strategy focused on driving significant commercial growth, including Name, Image and Likeness (NIL), entitlements, premium hospitality, emerging categories, and other opportunities."
Partnership Goals
The partnership aims to create unprecedented levels of engagement across Aggie athletic programs. Playfly will work with the 12th Man Foundation to drive growth and capitalize on the university’s brand. The partnership is expected to have a transformative impact on the university’s programs, the entire Aggie Network, and the world of college sports.
Key Highlights
- 15-year multimedia rights partnership with Playfly Sports
- Worth $515 million, the largest deal in college athletics
- Focus on Name, Image and Likeness (NIL), premium experiences, and strategic partnerships
- Playfly will work with the 12th Man Foundation to drive growth and capitalize on the university’s brand
- Expected to have a transformative impact on the university’s programs, the entire Aggie Network, and the world of college sports
Frequently Asked Questions
Q: What is the duration of the partnership?
A: The partnership is for 15 years.
Q: What is the value of the partnership?
A: The partnership is worth $515 million.
Q: What are the key areas of focus for the partnership?
A: The partnership will focus on Name, Image and Likeness (NIL), premium experiences, and strategic partnerships.
Q: How will Playfly work with the 12th Man Foundation?
A: Playfly will work with the 12th Man Foundation to drive growth and capitalize on the university’s brand.
Q: What is the expected impact of the partnership?
A: The partnership is expected to have a transformative impact on the university’s programs, the entire Aggie Network, and the world of college sports.
