Salvation Army Isn’t Ringing Up Expected Holiday-Season Donations
Bell Ringers See Fewer Donations This Year
Jim Zwiertnia has been ringing bells for the Salvation Army’s Red Kettle campaign for the last 24 years. Zwiertnia, 62, makes sure to say a friendly “thank you” whenever someone drops a donation into his red kettle outside the Jewel-Osco at 4729 N. Central Ave. in Portage Park.
But this year’s “thank yous” have been few and far between, Zwiertnia said, because he isn’t seeing as many donations as in previous years. “People tell me they don’t have any cash to give,” he said.
Salvation Army Behind on Holiday Campaign Donation Goals
The Salvation Army had hoped to raise $21 million this year in the Chicago area. Their goal is to raise 75% of those funds — or $15.75 million — during its holiday campaign. Not only is the organization currently behind on that goal, but donation numbers so far this year lag behind last year’s totals for the same period.
“Being behind on our goal is a bit concerning because the money from the Christmas campaign funds our programs and services all year long,” said Brian Duewel, spokesperson for The Salvation Army North and Central Illinois Division. The money will be used for year-round services, including running food banks, after-school programs, and shelters.
Time Still to Reach Goal
But there is still time, Duewel said. The Salvation Army’s Christmas campaign runs through January 31, so the organization has another month to reach its goal.
Digital Pay Options Available
This year the Salvation Army tested “tap to pay” options at 10 spots across northern and central Illinois, where donors can give by simply tapping a credit card. Kettles also feature QR codes for digital donations for those who don’t carry cash.
Donations are also accepted at Give.SalvationArmyUSA.org.
Bell Ringer’s Concerns
Zwiertnia said the digital pay options are convenient, but many people don’t know they can choose to give that way.
Although he’s concerned that this year’s giving isn’t keeping pace with other years, Zwiertnia said donations tend to pick up around Christmas Day. He hopes people realize how important it is to give.
“It helps out the people who are more so in need,” he said.
Conclusion
The Salvation Army’s holiday campaign is an important fundraiser for the organization’s year-round programs and services. While the organization is currently behind on its donation goals, there is still time to make a difference. By donating to the Salvation Army, individuals can help support those in need and make a positive impact in their community.
FAQs
Q: How can I donate to the Salvation Army’s holiday campaign?
A: Donations can be made at red kettles, online at Give.SalvationArmyUSA.org, or by using the “tap to pay” options at select locations.
Q: Why is the Salvation Army behind on its donation goals?
A: The organization is currently behind on its donation goals due to fewer donations this year.
Q: How will donations be used?
A: Donations will be used to support the Salvation Army’s year-round programs and services, including running food banks, after-school programs, and shelters.
Q: Is there still time to make a donation?
A: Yes, the Salvation Army’s Christmas campaign runs through January 31, so there is still time to make a donation and help support the organization’s important work.
