The Evolution of Taco Tuesday: A History of a Beloved Holiday
A New Era for National Taco Day
It’s officially Taco Tuesday! The wait is finally over, and Taco Bell has joined forces with the National Day Calendar to make this a day to remember. Starting this year, National Taco Day will fall on the first Tuesday of October, ensuring that taco lovers across the country can celebrate this festive occasion every year.
A Brief History of National Taco Day
According to journalist Gustavo Arellano, National Taco Day has a rich history that dates back to the 1960s in San Antonio, Texas. The initial celebration was held in early May, but it later shifted to October in the late 2000s. This update marks the latest chapter in Taco Bell’s crusade to spread the joy of Taco Tuesday.
Taco Bell’s Crusade for Taco Tuesday
The fast-food giant has worked tirelessly to petition the reversal of trademarks held by two restaurants, making it possible for everyone to use the phrase "Taco Tuesday" without violating any copyrights. On October 24, 2023, the day-of-the-week phrase officially became free to use, and Taco Bell’s then-incoming CEO, Sean Tresvant, celebrated this milestone, saying, "When we set out to free Taco Tuesday, we did it for all who make, sell, eat, and celebrate tacos."
What to Expect this October
In honor of the occasion, Taco Bell is dropping deals each Tuesday throughout October. Fans can stay up to date on the latest offers by signing up for the chain’s rewards program and keeping an eye on its social media pages. This is the perfect opportunity to indulge in your favorite tacos and enjoy the festive atmosphere.
Conclusion
National Taco Day is a celebration that has been long overdue. With Taco Bell’s efforts to make this day a reality, taco lovers across the country can now come together to celebrate their love for this beloved dish. Whether you’re a long-time fan of Taco Bell or just a taco enthusiast, this day is sure to bring a smile to your face.
FAQs
Q: What is National Taco Day?
A: National Taco Day is a holiday that celebrates the joy of tacos. It was initially celebrated in early May but has now been moved to the first Tuesday of October.
Q: Why did Taco Bell and the National Day Calendar make this change?
A: The holiday only fell on a Tuesday roughly once every five or six years, which seemed anything but festive. Taco Bell and the National Day Calendar decided to move the holiday to ensure that it falls on a Tuesday every year.
Q: What can I do to celebrate National Taco Day?
A: You can celebrate National Taco Day by indulging in your favorite tacos, signing up for Taco Bell’s rewards program, and keeping an eye on its social media pages for exclusive deals and offers.
