Introduction to Van Leeuwen
Van Leeuwen, the famed New York ice cream chain, is expanding its presence in Chicago with a second location. Just a few weeks after opening its first location in the city, the brand is set to open a new scoop shop on Wednesday, Oct. 15 at Catalog at Willis Tower.
The first location in Wicker Park hosted a grand opening celebration last month, which included the unveiling of limited-time Jeppson’s Malört ice-cream.
The New Location and Grand Opening Celebration
The new location at Willis Tower will serve over 30 flavors, including Earl Grey Tea, Award-winning Vanilla Bean, Honeycomb, Sicilian Pistachio, Praline Butter Cake, and Mango Sticky Rice. To mark the occasion, Van Leeuwen will be giving away free tote bags to the first 100 customers and serving $1 scoops from 11 a.m. to 1 p.m. The brand is also bringing back its limited-time Jeppson’s Malört ice-cream flavor for the grand opening.
Collaboration with Jeppson’s Malört
The collaboration between Van Leeuwen and Jeppson’s Malört was a huge success, with the limited-time flavor selling out in under 48 hours. "Our first collaboration with Van Leeuwen was a huge hit – Chicagoans didn’t leave a scoop behind, selling out the Malört ice cream in under 48 hours," Tremaine Atkinson, CEO of CH Distillery, owner and producer of Malört, said in a news release. "Partnering again was a no-brainer. This city shows up for bold flavor, and no one embraces the bitter better than Chicago."
Menu Options
The Willis Tower location will offer a variety of menu options, including sundaes, handmade waffle cones, milkshakes, root beer floats, ice cream sandwiches, and vegan ice cream options. The French-style ice cream brand is known for its creative and seasonal collaborations, including partnerships with Hidden Valley Ranch, Kraft Macaroni & Cheese, BIGFACE Coffee Affogato, and an Espresso ice cream from Sabrina Carpenter.
Conclusion
Van Leeuwen’s expansion in Chicago is an exciting development for ice cream lovers in the city. With its unique flavors and collaborations, the brand is sure to be a hit. The grand opening celebration at the Willis Tower location promises to be a fun event, with free tote bags and $1 scoops for the first 100 customers.
FAQs
Q: When is the grand opening of the new Van Leeuwen location?
A: The grand opening is on Wednesday, Oct. 15.
Q: Where is the new location?
A: The new location is at Catalog at Willis Tower.
Q: What flavors will be available at the new location?
A: Over 30 flavors will be available, including Earl Grey Tea, Award-winning Vanilla Bean, Honeycomb, Sicilian Pistachio, Praline Butter Cake, and Mango Sticky Rice.
Q: Will the limited-time Jeppson’s Malört ice-cream flavor be available at the new location?
A: Yes, the flavor will be available for the grand opening.
Q: What are the hours for the $1 scoops promotion?
A: The $1 scoops promotion will be from 11 a.m. to 1 p.m. on the day of the grand opening.
