Saturday, October 4, 2025

Tariff Pain Alters Grocery Shopping Habits

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Introduction to Tariff-Induced Grocery Shopping Changes

Kntrice Yvonne wasn’t sure how the Trump administration’s new tariffs would touch her. Then she went grocery shopping. Yvonne is now being more careful with her purchases than ever before. That’s especially tough because she likes to have fresh produce for her young son to eat, she said. But as prices for many items are getting more expensive she’s started to consider alternative sources, including food banks.

The Impact of Tariffs on Grocery Shopping

“I don’t know how this will impact us long term, so I am becoming much more resourceful. There’s a food bank I’m going to tomorrow that will help with the fresh produce,” Yvonne said as she shopped at the Patel Brothers store in West Ridge. “I didn’t know how [tariffs] would impact the things that I purchase, you know,” she said. “I didn’t know how it would impact me personally, but now I see.” Yvonne isn’t the only one feeling the pinch. Grocery shoppers across the city have begun shopping around at different stores for deals and putting off non-essential purchases as President Donald Trump doubles down on his tariff policies, threatening to send prices even higher.

Effects of Tariffs on Import Prices

Last week the president followed through on his campaign promise to impose tariffs on trading partners, declaring a baseline 10% tax on imports from all countries and significantly higher rates for other countries that run trade surpluses with the United States. Global markets have plummeted in response. Federal Reserve Chair Jerome Powell warned Friday that the tariffs could increase inflation.

A family leaves with a cart full of groceries at La Casa Del Pueblo Supermarket. Last week President Donald Trump imposed a 10% tax on imports from all countries.
Tyler Pasciak LaRiviere/Sun-Times

Effects of Tariffs on Small Businesses

Trump has said the tariffs are “reciprocal” to match the tariffs other countries impose on the U.S., but the White House has said it calculated the tariffs through a simple calculation of each country’s trade imbalance with the U.S. Trump has said tariffs will bring manufacturing jobs back to the U.S. But most economists don’t share Trump’s enthusiasm for tariffs because they’re a tax on importers that are usually passed on to consumers. Ryan Whitney, manager at the Wild Onion Market in Rogers Park, said the store is already paying higher costs for some of the produce it sells. “A box of mangoes a couple or even a month ago was like $13 at wholesale, and now they are like almost $30,” Whitney said. “Avocados are almost $100 a case, which is really expensive. They were hovering at $65 to $75 for the past year or so. Grapes are also like over $100 a case, which is very high for grapes.”

The Struggle of Small-Scale Retailers

That puts the Wild Onion in a precarious position, Whitney said. Wild Onion is an independent, community-owned market. Big chain stores may be able to absorb higher import costs and keep prices low, but that’s not an option for small operators. “If we have to charge more than somewhere else, like Jewel or Whole Foods, like they can charge very little for these items because they are backed by big business, but we’re not, and we can’t compete with that financially,” Whitney said. “We can’t offer those same prices as them, and that is going to hurt us as long as the tariffs are around.”

A shopper browses the selection at La Casa Del Pueblo Supermarket, located at 1810 S. Blue Island Ave. in the Pilsen neighborhood, Monday, April 7, 2025.

A shopper browses the aisles at La Casa Del Pueblo Supermarket. Small-scale retailers are worried that tariffs will leave them unable to negotiate lower prices with suppliers as bigger chains can.
Tyler Pasciak LaRiviere/Sun-Times

Consumer Reactions to Tariff-Induced Price Increases

Shoppers like Jeshua Johnson are increasingly shopping around for cheaper deals. On Monday, Johnson first went to a Tony’s Fresh Market for groceries, but after seeing prices there he went to one of his other usual spots, HarvesTime Foods in Lincoln Square. Johnson was laid off in October and is now “trying to make the budget stretch while in between jobs. It’s hard, you don’t see many sales anymore.” He added that a tariff doesn’t “drop our cost of living, it increases it.” He’s worried about how high prices could affect the most vulnerable. “I know people that have kids, or with medical issues where they have thousands of dollars with medications per month and lost their job and on top of that, everything else is going up,” he said. “It’s going to

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