Introduction to Starbucks’ Holiday Merchandise
Starbucks wants to make the holiday season slightly more bearable. Amid the frenzy around their Bearista cup — which saw fans clamoring to get the sold-out glass — the coffee chain is offering a new collab customers can get excited about.
The Bearista Cup Frenzy
The Bearista cup, which came with a green-and-white reusable straw to match the bear’s Starbucks-green beanie, sold out in record time, and even prompted the Seattle-based chain to issue an apology. “The excitement for our merchandise exceeded even our biggest expectations," Starbucks told People in a Nov. 6 statement. "Despite shipping more Bearista cups to coffeehouses than almost any other merchandise item this holiday season, the Bearista cup and some other items sold out fast."
They added, "We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused.”
New Merchandise and Partnerships
Starbucks didn’t share how many cups they had originally produced, but promised they would have “more exciting merchandise coming this holiday season.” And in terms of new merch, in addition to their partnership with Roller Rabbit, the chain also released a red gingerbread cookie tumbler, one with a puppy wearing a festive scarf, a travel mug covered in various gingerbread men and even an elegant golden poinsettia mug. Starbucks is partnering with fashion line Roller Rabbit to bring their vibrant, patterned looks to the coffee cup world, according to People. The cups are set to be released on Dec. 2, with more details to be shared closer to the launch date.
Holiday Season Rollout
Plus, all the new merch is just one part of the Starbucks holiday season rollout, which also includes a slew of returning holiday-favorite drinks like the Peppermint Mocha, Caramel Brulée Latte and Iced Sugar Cookie Latte. Those with a sweet tooth can also indulge in some treats like the new Cinnamon Pull-Apart break — which is set to be available year-round — the Snowman Cookie and a new Polar Bear Cake Pop. And as always, all of the festive drinks and treats will be served in this year’s newest celebratory mugs.
Conclusion
In conclusion, Starbucks is making up for the sold-out Bearista cups by releasing new and exciting merchandise, including a partnership with Roller Rabbit and a range of festive drinks and treats. With their holiday season rollout, Starbucks is sure to make the holiday season more enjoyable for their customers.
FAQs
Q: What is the Bearista cup?
A: The Bearista cup is a limited-edition cup released by Starbucks, featuring a bear in a Starbucks-green beanie.
Q: Why did the Bearista cup sell out so quickly?
A: The Bearista cup sold out quickly due to high demand and limited supply.
Q: What new merchandise is Starbucks releasing?
A: Starbucks is releasing a range of new merchandise, including a partnership with Roller Rabbit, a red gingerbread cookie tumbler, and a travel mug covered in gingerbread men.
Q: What drinks and treats are included in the holiday season rollout?
A: The holiday season rollout includes returning holiday-favorite drinks like the Peppermint Mocha, Caramel Brulée Latte and Iced Sugar Cookie Latte, as well as treats like the new Cinnamon Pull-Apart break, Snowman Cookie, and Polar Bear Cake Pop.
