Introduction to New Menu Items
Not long after announcing the closure of CosMc’s spinoff restaurants, McDonald’s has confirmed its legacy will live on with new menu items soon to be tested at locations across the country.
Testing Locations and Dates
The test, which begins on Sept. 2 at more than 500 McDonald’s restaurants nationwide, will offer CosMc’s inspired drinks at locations mostly in Wisconsin and Colorado, with some in surrounding areas.
New Drink Menu Items
Picking up on CosMc’s beverage-centric menu, McDonald’s will be offering plenty of new, colorful choices the next time you’re looking for a cold beverage. Among them for coffee drinkers are the Toasted Vanilla Frappe and Creamy Vanilla Cold Brew, giving a new twist to some established AM favorites. For those who avoid the java, McDonald’s is offering refreshers and “dirty sodas”— soda-based drinks spiked with add-ins such as flavored syrups. The cold beverages include the Strawberry Watermelon Refresher, Sprite Lunar Splash and Popping Tropic Refresher.
A peek at a few (but not all!) of the thirst-quenching stars in McDonald’s U.S. beverage test line-up. (McDonald’s )
Customer Trends and Marketing Strategy
“We’re seeing real momentum in beverages, with more people – especially our Gen Z fans – turning to cold, flavorful drinks as a go-to treat,” said Alyssa Buetikofer, McDonald’s chief customer experience and marketing officer, said in a statement. “It’s a great opportunity for us to meet our U.S. customers’ evolving tastes and show up in new moments, like afternoon refreshment or snack breaks.”
Participating Locations and Launch Date
While the fast food giant indicated most locations running the beverage test will be located in Wisconsin and Colorado, a full list of participating locations was unknown. More information regarding the beverages is expected to be unveiled upon the Sept. 2 launch date.
Conclusion
McDonald’s is set to introduce new drink menu items inspired by CosMc’s, offering a range of colorful and refreshing beverages to its customers. With the test launch scheduled for Sept. 2, customers can look forward to trying out the new drinks at participating locations across the country.
FAQs
Q: When will the new drink menu items be available?
A: The new drink menu items will be available starting Sept. 2 at more than 500 McDonald’s restaurants nationwide.
Q: Where will the new drink menu items be available?
A: The new drink menu items will be available at locations mostly in Wisconsin and Colorado, with some in surrounding areas.
Q: What types of drinks will be included in the new menu?
A: The new menu will include coffee drinks such as the Toasted Vanilla Frappe and Creamy Vanilla Cold Brew, as well as refreshers and “dirty sodas” like the Strawberry Watermelon Refresher, Sprite Lunar Splash and Popping Tropic Refresher.
