Introduction to New Leadership
CROMWELL, Conn. — Jay Monahan is leaving the PGA Tour next year after a decade that ends with a league fractured by the Saudi riches of LIV Golf, turning it over to top NFL executive Brian Rolapp in a new role as CEO.
Background on the New CEO
Rolapp, the chief media and business officer for the NFL and a key executive for Commissioner Roger Goodell, was introduced Tuesday as CEO, a position that had never existed in the tour’s six decades of existence.
Vision for the Future
“Players are central to everything we do, and making sure they are supported and heard will be a top priority,” Rolapp said in an open letter. “At the same time, we are going to keep challenging ourselves to grow the game in new ways, reach new fans, and create a tour that reflects the future of sports and entertainment.”
Transition of Responsibilities
Monahan announced last December the search for a CEO. Still unclear was Monahan’s role until the announcement of Rolapp. Monahan will shift his day-to-day responsibilities to Rolapp and focus more on his position on the PGA Tour board, along with the commercial PGA Tour Enterprises board, through 2026.
Challenges Ahead
Rolapp was introduced two days after the U.S. Open, one of four times a year all the best players are together. Monahan, who guided all of golf through the COVID-19 pandemic, was criticized for not taking a meeting with the Public Investment Fund of Saudi Arabia when it wanted to invest in golf with a team component. LIV Golf began in June 2022 and lured away over the next two years Bryson DeChambeau and Brooks Koepka, Jon Rahm and Dustin Johnson.
Previous Negotiations
Monahan and two board members, Jimmy Dunne and Ed Herlihy, then secretly met with PIF leadership and reached an agreement in late May 2023 that was geared toward bringing golf back together. That infuriated PGA Tour players who stayed loyal. The framework agreement was never finalized. The PGA Tour and PIF are still negotiating on an investment deal, and not even President Donald Trump could smooth the way after a meeting in February.
Endorsement of the New CEO
“Brian is the perfect choice for the next chapter of the PGA Tour,” Monahan added. “His arrival strengthens our leadership team and reflects our shared commitment to the TOUR’s continued evolution. With Brian’s expertise and vision, and the trust we’ve established with our players and fans, I’m more confident than ever in the future we’re building.”
Conclusion
The introduction of Brian Rolapp as the new CEO of the PGA Tour marks a significant shift in the organization’s leadership and approach. With his background in the NFL and his vision for the future of golf, Rolapp is poised to lead the PGA Tour through a period of challenges and opportunities. As the golf world continues to evolve, the PGA Tour is committed to growing the game, reaching new fans, and creating a tour that reflects the future of sports and entertainment.
FAQs
Q: Who is the new CEO of the PGA Tour?
A: Brian Rolapp, the chief media and business officer for the NFL, has been appointed as the new CEO of the PGA Tour.
Q: What is Brian Rolapp’s background?
A: Rolapp has been a key executive for Commissioner Roger Goodell and has experience in media and business operations.
Q: What are the challenges facing the PGA Tour?
A: The PGA Tour is facing challenges from LIV Golf, which has lured away several top players, and is still negotiating an investment deal with the Public Investment Fund of Saudi Arabia.
Q: What is the vision for the future of the PGA Tour?
A: The PGA Tour is committed to growing the game, reaching new fans, and creating a tour that reflects the future of sports and entertainment.
Q: What will Jay Monahan’s role be after the transition?
A: Monahan will shift his day-to-day responsibilities to Rolapp and focus more on his position on the PGA Tour board, along with the commercial PGA Tour Enterprises board, through 2026.
