Starbucks Defaults to Mugs for ‘At Here’ Orders, Free Refills in Stores Returning
New Policy Designed to Incentivize Paying Customers to Spend More Time Within Stores
Starbucks is making a change to its in-store experience, defaulting to ceramic mugs for customers consuming beverages in stores, and bringing back condiment bars this week.
Changes to In-Store Experience
According to a press release from the company, customers will have their beverage served in a ceramic mug if they order a drink “for here.” Other options include a glass or a personal mug brought from home.
Free Refills for In-Store Customers
Customers utilizing those mugs will be entitled to free refills during their visit, the company said.
Condiment Bars Returning
Customers will also be able to use condiment bars within stores, adding in their own creamer, milk, and a variety of sweeteners, according to the press release.
Reason Behind the Change
The changes come as the company looks to incentivize paying customers to spend more time within stores. Earlier this month, Starbucks reversed its “open-door” policy, requiring customers to buy a beverage or food item if they want to spend time within stores, or to use restrooms.
Code of Conduct
The new code of conduct also bans discrimination, and bans consumption of outside alcohol, smoking, vaping, and panhandling, according to press releases.
Background on the Open-Door Policy
The open-door policy was put in place in 2018 after two Black men were arrested at a Philadelphia Starbucks, where they were holding a meeting but had not bought anything from the store. The company instituted the policy in the fallout from the interaction, which was caught on video.
Conclusion
Starbucks’ new policy aims to create a more welcoming and personalized experience for customers who choose to consume their beverages in-store. By defaulting to ceramic mugs and offering free refills, the company hopes to incentivize customers to spend more time within its stores.
FAQs
Q: What is the new policy regarding mugs?
A: Starbucks will default to ceramic mugs for customers consuming beverages in stores.
Q: What options do customers have for mugs?
A: Customers can choose from a ceramic mug, a glass, or bring their own personal mug from home.
Q: Will customers still be able to use their own mugs?
A: Yes, customers are still welcome to bring their own mugs and use them.
Q: Are there any changes to the condiment bars?
A: Yes, condiment bars are returning and customers will be able to use them to add their own creamer, milk, and sweeteners to their beverages.
Q: What is the purpose of the new code of conduct?
A: The code of conduct is designed to prioritize paying customers and create a welcoming environment within Starbucks stores.
