See the Designs – NBC Chicago
Starbucks Unveils 2024 Holiday Cup Designs
Just like Mariah Carey, Starbucks is welcoming the holiday season a wee bit early. Starting November 7, the coffee chain announced that its highly-anticipated holiday cup designs will be arriving in stores, just as it does away with its nondairy milk upcharge.
Heading up the design effort was Kristy Cameron, Starbucks’ creative director, who said that her team was inspired by “genuine moments of joy” for the look and feel of this year’s cups.
“Merrier Together”
This year’s theme is “Merrier Together,” which the coffee giant says relates to its whole holiday campaign, with a palette that pairs Starbucks’ green and cranberry red with soft pastels inspired by fondant icing. Graphic elements take inspiration from vintage holiday ornaments, peppermints, and other holiday favorites.
Designs Unveiled
The coffee giant has unveiled five new designs, each with its own unique theme and inspiration.
Warm Wishes
Starbucks’ Warm Wishes cup design. (Starbucks)
The Warm Wishes cup design was inspired by the overhead view of coffee cups coming together and toasting one another. The interconnected dots also look like the bokeh of glowing holiday lights, when circles of light blur together in harmony.
Joyful Connection
Starbucks’ Joyful Connection cup design. (Starbucks)
The Joyful Connection cup design takes inspiration from coffee roasting, pointing to the “round metal cooling tray” that Starbucks’ coffee is released into at its Reserve locations, as well as the whirling of a “mechanical arm” that cools the beans.
Lyrical Landscape
Starbucks’ Lyrical Landscape cup design. (Starbucks)
The Lyrical Landscape cup design features “vibrant, undulating lines” threaded together, reminiscent of holiday ribbons and the green rolling hills where coffee is grown.
Siren Chorus
Starbucks’ Siren Chorus cup design. (Starbucks)
The Siren Chorus cup design draws inspiration from the patterns made from “raking coffee beans in the sun” as well as the “flowing lines” of the Starbucks siren.
Holiday Cold Cup
Starbucks’ 2024 Holiday Cold Cup design. (Starbucks)
The Holiday Cold Cup design features “festive charms” that add a “touch of cheer” to the holiday season’s cool and icy beverages.
Conclusion
Starbucks’ 2024 holiday cup designs are a beautiful representation of the joy and warmth of the holiday season. Each design is unique and thoughtfully crafted to evoke a sense of togetherness and celebration.
FAQs
* When will the holiday cups be available in stores? The holiday cups will be available in stores starting November 7.
* What is the theme of this year’s holiday campaign? The theme is “Merrier Together.”
* What inspired the design of the holiday cups? The design was inspired by “genuine moments of joy” and features a palette that pairs Starbucks’ green and cranberry red with soft pastels inspired by fondant icing.
