Why Goldfish is Changing its Name to ‘Chilean Sea Bass’
A New Era for the Beloved Snack
Goldfish isn’t just for kids anymore, apparently. The fish-shaped cracker brand wants to appeal to adults, so it’s changing its name for the first time ever to something much more serious: Chilean Sea Bass. Yes, really.
The Same Snacks, Just a New Name
The Chilean Sea Bass crackers are the same cheddar snacks everyone knows and loves, just updated with a new (and temporary) name. “We know the love for Goldfish spans all ages,” Danielle Brown, vice president of Goldfish, said in a statement. “Chilean Sea Bass is a playful nod to adults that the iconic fish-shaped snack is for grown-up tastes too.”
The Launch and Availability
Fans can purchase two bags of Chilean Sea Bass every day at 9 a.m. from October 23 to October 30 on ChileanSeaBassCrackers.com, the company said. Each bag sells for $7.38, but customers interested in traditional Goldfish can still purchase the product at most retailers.
A Rebranding Trend
This temporary name change comes after several other brands have tried their hand at changing their branding to reach new audiences. Other brands that have rebranded include Campbell’s, who dropped the word “soup” from its corporate name, and MTN DEW, who redesigned its logo to feature its full name on soda bottles once again. In 2022, Kraft Foods shortened the name of its iconic Kraft Macaroni and Cheese to just “Kraft Mac & Cheese.” In 2018, IHOP temporarily rebranded to IHOb, sending breakfast lovers into a short-lived frenzy.
Conclusion
The rebranding of Goldfish to Chilean Sea Bass is an effort to appeal to adult consumers while still maintaining the brand’s fun and playful image. While it remains to be seen whether the effort will be successful, one thing is certain – kids and adults alike will be keeping an eye on the outcome.
FAQs
* What is the reason behind the name change?
Goldfish is changing its name to Chilean Sea Bass to appeal to adult consumers while still maintaining the brand’s fun and playful image.
* How can I purchase Chilean Sea Bass crackers?
Fans can purchase two bags of Chilean Sea Bass every day at 9 a.m. from October 23 to October 30 on ChileanSeaBassCrackers.com.
* Can I still purchase traditional Goldfish crackers?
Yes, customers interested in traditional Goldfish can still purchase the product at most retailers.
