A New Era for Our Club: Chicago Stars FC Unveils New Name and Crest
New Name and Crest Unveiled
The Chicago Red Stars are getting a new name and crest. In a social media post shared on Wednesday morning, the team announced a major rebrand, and the change is set to take effect during the 2024-25 offseason.
New Name: Chicago Stars FC
The team will now be known as the “Chicago Stars Football Club,” and the change is a significant one. The new name is designed to reflect the city’s rich sporting heritage and its iconic status as a hub for sporting excellence.
New Crest Unveiled
Alongside the updated name, a new team crest was also unveiled. The crest features the new name and a star-studded soccer ball sitting on top of a navy and blue background. The design is a nod to the city skyline, Lake Michigan, and Chicago iconography.
Crest Details
The new crest was developed with excitement and enthusiasm, welcoming in a new era for the club. The design features a subtle nod to the city, including the curved shape at the top, which is meant to resemble the marquees found across the city, including the Chicago Theatre and Wrigley Field.
Evolution of the Brand
The rebranding is the team’s first major transformation in nearly 20 years, officials said. The decision to change the name and crest comes as the team celebrates its new ownership group led by Chicago Cubs co-owner Laura Ricketts.
What’s Next?
The team will continue to sport the Red Stars name and crest for the remainder of the season and into playoffs, with a full transition to the new branding expected by the start of the 2025 season.
* What is the new name of the team?
The team will now be known as the “Chicago Stars Football Club.”
* When will the new branding take effect?
The new branding will take effect during the 2024-25 offseason.
* Will the current crest still be used this season?
Yes, the team will continue to use the Red Stars name and crest for the remainder of the season and into playoffs, with a full transition to the new branding expected by the start of the 2025 season.
Conclusion:
The new era for the Chicago Stars FC is an exciting one, and the team is poised to take on a fresh identity that honors its rich history while looking towards a bright future. With the new name and crest, the team is ready to make its mark on the league and become a symbol of pride for the city of Chicago.
